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ESG Viewpoint:
Crux Informatics

# RepRisk interviews Michael Rude, Head of Go To Market at Crux Informatics

# November 2020

1. RepRisk: Please provide some insight into your specific role at Crux Informatics (“Crux”) and the work that you do.

Michael Rude: As Head of Go To Market, I oversee our go to market strategy and manage our client facing organization, which includes Sales, Marketing, Customer Success, Operations and Supplier teams at Crux. I also lead our partnership initiatives and focus on making the various parties of our network find economies from our platform and services.

2. RR: Crux and RepRisk entered into a partnership earlier this year to deliver RepRisk data across the financial services industry. In your view, what is most important when it comes to accelerating market reach and delivery capabilities?

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